Founded in 1998, the Singapore-MIT Alliance is an innovative engineering and life science educational and research collaboration among three leading research universities in the world: the National University of Singapore (NUS), the Nanyang Technological University (NTU), and the Massachusetts Institute of Technology (MIT).
Tactica Labs Pte Ltd has a full article coverage on the SMA newsletter and hardcopy!
Just how did Donny land such a plum catch? According to his business partners, Cen Lee and Geoffrey Koh, both NUS alumni, Tactica offers a suite of digital marketing and data analytics products that the three computer programming experts developed themselves. Thus, they have the advantage of being able to understand their clients’ needs to translate them into customised digital marketing solutions.
The trio also said that O&M selected Tactica based on their ability to work with a range of programming languages and databases. Apparently the personal touch was a big factor. O&M, like other clients, appreciated Tactica’s friendly and accessible service. Size does matter, said Chief Software Architect Cen, adding that in Tactica’s case, being small and nimble certainly helped.
Link: Newsletter – http://web.sma.nus.edu.sg
PDF: Newsletter – SMA Connect Issue 12
Link: Magazine – http://web.mit.edu
PDF: Magazine – SMA 2007